In a technique for producing ideas webb offers what he characterizes as a simple five step formula anyone can use to be more creative in business and in life although the process itself is indeed simple completing it to achieve the given results is a wholly different matter webbs focus is on the process by which to generate ideas. A technique for producing ideas a technique for getting ideas this book is a result of an effort made by us towards making a contribution to the preservation and repair of original classic literature in an attempt to preserve improve and recreate the original content we have worked towards 1 type setting reformatting the complete work has been re designed via professional layout . From page 16 of a technique for producing ideas by james young 2 masticate those materials the second step is to masticate those materials in other words look at individual materials at various angles arrange and put together several things and write down what you felt on paper even if its incomplete or seems crazy. Years later upon reissuing a technique for producing ideas young recounted the many letters he had gotten from poets painters engineers scientists and even one writer of legal briefs who had found his technique empowering and helpful but whats perhaps most interesting is the following note he made to the postscript of a reprint
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